SMP Brand Kit
Introduction
This brand kit includes the core SMP logo files and visual assets for everyday use. Use these resources to keep the brand clear, consistent, and easy to apply across digital, print, and presentation materials.
Logo Variants
SMP logo variants are designed for different levels of visibility, space, and communication needs. Choose the version that gives the brand the clearest and most appropriate presence in each context.
Symbol
Use the SMP symbol when space is limited or when a subtle brand presence is needed.
Wordmark
Use the SMP wordmark when the brand name needs to be clear and fully visible. Ideal for headers, documents, presentations, signage, and formal brand applications.
Primary Logo Lockup
Use the full SMP logo as the primary brand mark in most applications. Ideal for website documents, presentations, signage, and any place where clear brand recognition is needed.
Secondary Logo Lockup
Use this version when the brand message should be visible with the logo.
Best for presentations, covers, large-format layouts, and brand-led communication.
Avoid using it at small sizes.
Secondary Logo Lockup wide
Use this version when the brand message should be visible with the logo.
Best for presentations, covers, large-format layouts, and brand-led communication.
Avoid using it at small sizes.
Colour Palette
Use the SMP colour palette to keep all brand materials consistent.
Primary
01
HEX: #010101
Black
Secondary
02
HEX: #52555A
G
Secondary
03
HEX: #F0F0F0
W
Accent 1
04
HEX: #B0F7E5
Neo Mint
Accent 2
05
HEX: #ECF7B0
Soft lime
Typography
Use SMP's typefaces consistently across all brand materials to maintain consistency.
Archivo
Use Archivo for primary headlines and key brand messages.
download
dm sans
Use the secondary typeface for body text, descriptions, and longer content.
download
chivo mono
Use the monospace typeface for technical accents, labels, codes, specifications, and small functional details.
download
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Calgary
403.270.8833
403, 1240 Kensington Road NW
Calgary, AB T2N 3P7
Calgary, AB T2N 3P7
Edmonton
780.482.5931
201, 12230 Jasper Avenue
Edmonton, AB T5N 3K3
Edmonton, AB T5N 3K3
Lethbridge
403.327.9433
200, 469 - 40 Street South
Lethbridge, AB T1J 4M1
Lethbridge, AB T1J 4M1
Vancouver
778.383.1211
400 - 601 West Broadway
Vancouver, BC V5Z 4C2
Vancouver, BC V5Z 4C2
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